By Tommy Kopetskie, staff How can an NFL franchise use merchandise to connect with a new generation of fans while strengthening its identity and traditions? That was the challenge facing 20 university teams at the 2026 Sport Marketing Association Case Study Competition,…
Live sports was again a critical revenue driver for Fox in its last quarter, but the current period holds more uncertainty. The FIFA men’s World Cup predictably delivered a sizable financial bump for Fox, but the critical Thanksgiving holiday potentially…
Baltimore Orioles fan Rick Taylor looks through his collection of tickets from almost every baseball game of Cal Ripken Jr.'s 2,632 game "Iron Man" streak, at his home in Reisterstown, Md., Tuesday, Oct. 13, 2026. Baltimore Orioles fan Rick Taylor holds a ticket…
Published October 30, 2026 Tampa Bay Rays shortstop Wander Franco, who once signed an $182 million contract with the MLB franchise, has suffered another setback after a Dominican Republic court overturned his pardon in a child sexual abuse case. The 25-year-old baseball player…
A divided Tampa City Council has signed off on the Rays’ $21 million community benefits agreement (CBA) with a 4-3 vote, advancing another piece of the team’s stadium deal despite lingering concerns over neighborhood investments and public oversight. Some members of the Council…
TAMPA, Fla. — Tampa City Council is set to hold a special meeting to vote on a Binding Community Benefits Agreement with the Tampa Bay Rays, a key requirement for the team’s proposed stadium deal to move forward. The timing of…
Hillsborough College students, faculty and community members spoke out against the Tampa Bay Rays stadium plans for the Dale Mabry campus in Tampa at Wednesday’s Board of Trustees meeting. Several opponents urged college officials to reconsider how construction may impact…
The stars are aligning as LA28 approaches. Today, the Olympic and Paralympic Games in Los Angeles in 2028 revealed a new slogan, “Stars Align.” LA28 calls the slogan “both a rallying cry and an invitation for athletes to compete on sport’s biggest stage.
As sports audiences become more fragmented and brands face greater pressure to prove the value of their partnerships, sponsorships are evolving beyond visibility and association. Today’s most effective partnerships connect multiple channels and capabilities to create measurable business value. Sports…
Tampa City Council member Luis Viera said he wants to discuss the city's proposed Community Benefits Agreement with the Tampa Bay Rays before he leaves office ahead of Election Day next month. [ DIRK SHADD | Times ] The Tampa City Council is…
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