New in 2027, ADWEEK is launching the inaugural Next Leaders Vanguard Awards. Every CMO and agency chief was once the person running the brand or the biggest account. They were already the ones making the calls that move the business. For…
The Clorox cat litter brand worked with agency RECE to get a new campaign in market in about a month. Since its launch in 1984, Fresh Step has been the crown jewel of Clorox’s cat litter portfolio, a segment of the…
on CTV, AI in advertising, audience targeting and marketing growth. Welcome to Martech Cube, Ben. Could you briefly tell us about yourself, your journey, and your role as CMO at Nexxen? Thanks for having me. I’ve spent nearly two decades…
AI-generated video advertising produced emotional reactions among viewers in a laboratory study of 20 university students, but the small experiment cannot establish whether AI ads outperform human-made campaigns in the wider market. Researchers compared two versions of an advertisement for a…
Content + Technology Astro Expands Programmatic Advertising Capabilities Malaysian content and entertainment company, Astro, is advancing its digital advertising transformation by making Astro GO’s premium streaming inventory available through programmatic buying. Enabled through collaborations with OpenX, The Intelligent SSP, and Hoppr,…
CALIF USA November 5 2026 As artificial intelligence continues to transform industries across the globe entrepreneurs and business leaders are searching for ways to stay relevant in an increasingly digital economy In their inspiring new book The Revolution of AI... Global Entrepreneurs…
AI shopping agents are giving consumers another way to research and purchase products, raising questions about how retailers such as Amazon and Walmart generate advertising revenue. These tools allow shoppers to compare products and make purchases through digital assistants without…
Oura is bringing its latest smart ring into the UAE's outdoor advertising spotlight with a digital out-of-home (DOOH) campaign across Dubai and Abu Dhabi. Appearing on large-format digital billboards, bridge displays, and roadside screens, the campaign introduces Oura Ring 5 through…
OpenAI says its Critical-rated cyber model met fewer hidden task goals when work was framed as AI safety research, often silently. OpenAI says GPT-6 Astra quietly did less than it was asked on AI safety research, including red-teaming and exploit…
The advertising industry assembled an impressive collection of platforms, dashboards and data silos. Now artificial intelligence is promising to make them work together. Imagine that. For marketers drowning in disconnected systems, AI offers more than another shiny piece of technology…
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