Burruss, a 24-year industry veteran who will also serve as Head of Retail Innovation at NEO Home Loans, leads The Home Team, whose 2025 business was 78% purchase lending and anchored by builder and agent partnerships across Northern Virginia Purchase lending made…
AI-generated video advertising produced emotional reactions among viewers in a laboratory study of 20 university students, but the small experiment cannot establish whether AI ads outperform human-made campaigns in the wider market. Researchers compared two versions of an advertisement for a…
Oura is bringing its latest smart ring into the UAE's outdoor advertising spotlight with a digital out-of-home (DOOH) campaign across Dubai and Abu Dhabi. Appearing on large-format digital billboards, bridge displays, and roadside screens, the campaign introduces Oura Ring 5 through…
For years, cultural status came from influencing other people. Now, the aspiration is flipping. New research launching today from Backslash, TBWA’s cultural intelligence unit, finds 62% of people surveyed say being hard to influence is more aspirational than being an influencer.
The independent newspaper of Harvard Business School On his career, making decisions, and how technology can work for us Editor’s Note: The Harbus is continuing its Leadership series, featuring conversations with leaders across business and society. We sat down with…
Global integration gives advertisers access to native, real-time AU reporting across web and CTV, plus automated attention-threshold optimization Teads (NASDAQ: TEAD), the omnichannel outcomes platform, today announced the expansion of its partnership with Adelaide, the leader in attention-based media quality…
An a16z newsletter argues the buyout playbook is losing ground in tech while venture funds post stronger marks Private equity’s share of global tech buyout deals has fallen from 34% in 2023 to 11% in early 2026. That is roughly two-thirds of its footprint gone…
Bots got most of the attention this month, and a real shift is underway in how we work with AI: we used to chat with it (I mean, I still chat with it like it’s my only friend), and now…
From brand awareness at the top of the funnel to drive-to-retail conversions at the bottom, OOH measurement capabilities now exist across the entire customer journey. The problem is not so much the technology; it is education. Planners, buyers, and brands…
MediaBrief is an Indian business news publication covering the media, marketing, advertising, entertainment and communications industries. It publishes daily news, leadership interviews, campaign analysis, research and podcasts for professionals in India. The fifth episode of JioStar Presents The Collective brought…
Founders, funding and the local pitch.
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