AI shopping agents are giving consumers another way to research and purchase products, raising questions about how retailers such as Amazon and Walmart generate advertising revenue. These tools allow shoppers to compare products and make purchases through digital assistants without…
Segments by retailer, category and in-store or online channel, refreshed daily, open to QSR, travel and auto brands. Which DVA+ tier can use them is unclear. Separately, on May 15, 2026, Amazon opened a self-service Studies page that let advertisers configure and…
Chicago, IL · United States (PRUnderground) November 5, 2026 As online sellers gear up for their busiest season, a trademark attorney explains why waiting to protect a brand name can leave a business exposed when traffic, sales, and copycats increase. "The better your…
Think back to some of the toughest days you’ve had in your role. There’s been some pretty rocky times, I’m sure. But at least take some comfort that you’ve never presided over a set of quarterly results that saw a…
Search buyers on Prisma also get pacing and performance data back. Orders have synced since December 2024, so what is new and what does the release leave out? Mediaocean describes Prisma as "a trusted system of record for global media investment.
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit The “C” word (consolidation) might soon be coming for commerce media. At least that was how media buyers and industry analysts reacted to last week’s news about DoorDash’s plans…
Amazon.com Inc. (AMZN, Financials) faces a potential challenge to its advertising business as artificial intelligence shopping agents change how consumers discover and purchase products online. Together, Amazon and Walmart control an estimated 88% of the $74.4 billion U.S. retail media ad market,…
Los Angeles-based Preylock Real Estate Holdings has a contract to buy Tower 1 at West Main from Vulcan Real Estate for $340 million. The 17-story office building in Downtown Bellevue is fully leased to Amazon. The sale has not closed yet and…
FRESH TAKES ON BIG IDEAS —Edited by Arshiya Khullar, senior editor, Gurugram Share Andrew Mullin’s insights Andrew Mullin is a senior partner in McKinsey’s Toronto office. McKinsey Insights - Get our latest thinking on your iPhone, iPad or Android.
Get the latest reports on tech and media earnings — click or tap here Roku has introduced a new advertising optimization platform that uses machine learning to help marketers target specific consumer actions and expand household reach across its streaming television…
Tech in Midtown and Hudson Yards: hiring, expansion, leadership and results.
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